AdGood Foundation
I founded AdGood Foundation to turn donated, unused CTV advertising inventory into affordable, high-quality TV advertising for nonprofits, with tools to create and manage campaigns.
I have more than 15 years of experience across media technology, streaming, monetization, distribution, performance marketing, and AdTech. I built AdPool into one of the largest CTV marketplaces and led the launch of Wurl's Content Discovery platform for viewer acquisition and engagement. Today, I lead AdGood Foundation, turning unused CTV advertising inventory into affordable campaigns that help nonprofits amplify their missions.
CEO & Founder, AdGood Foundation
I founded AdGood Foundation to turn donated, unused CTV advertising inventory into affordable, high-quality TV advertising for nonprofits, with tools to create and manage campaigns.
I developed AdPool from scratch into one of the largest CTV marketplaces, scaling it to more than 5 billion avails monthly worldwide.
I led the launch of Content Discovery, a CTV performance marketing platform focused on viewer acquisition and engagement.
I created a hyperlocal streaming TV campaign for my son's special needs baseball team in Thousand Oaks. The campaign brought six new families to the field.
I discussed AdGood, unused advertising inventory, Connected TV, and making streaming advertising accessible to nonprofits on the CMO Whisperer podcast.
I spoke about AdGood and its work to reclaim unsold advertising inventory for nonprofits.
I discussed making premium CTV inventory more affordable and accessible for nonprofits through AdGood and its GenAI Ad Manager.